Part of the ID Group, Okaidi Obaibi is a French ready to wear brand for children. The brand’s philosophy revolves around being accessible to all and offering the best that the brand can offer at the best price.

Okaidi is a universal brand which respects the identity of each and every child. Catering to children aged 2 to 14 years, Okaidi offers creative and innovative collections so that your child can wear their own style with the latest trends. A leading brand with a presence in over 50 countries, Okaidi helps children get involved and take controil while respecting their own particular preferences and individuality.

Obaibi is the ID Group’s sub-brand exclusively designed for the wants and needs of tiny tots aged 0 to 3 years. Being aware of parents’ needs and offering on the latest ergonomic and innovative products, Obaibi helps build children’s confidence, stimulating them as they embark upon the journey of life.